• Real decision-making process analysis
  • Product usage analysis
  • Consumer and exploration research
  • Segmentation research
  • Social groups research
  • Category research
  • New brand concepts research
  • Logotype research
  • Promotion mechanism research
  • Names research
  • Packaging research
  • Organizational research
  • Brand potential research
  • Positioning research determining new ways of brand development
  • Flavors research
  • Providing data for further studies, especially quantitative studies
  • Exceptional or routine breaking actions
  • Customary actions
  • Hidden motives actions
  • Media consumption
  • Organizational culture
  • Searching for insights
  • Social roles
  • People meeting
  • Lifestyles
  • Communication testing
  • New products and services testing
  • Existing communication strategies verification
  • Influence of the media on shaping attitudes
  • Launching new brands
  • And for many other purposes .